High Touch Client Strategies To Dramatically Increase Client Acquisition, Retention, and Profitability

Client development and retention is not about fancy brochures, yellow page ads or spending an arm and a leg on traditional marketing tactics.  In today's competitive and commoditized world of legal services, if you want to obtain more clients and lock them in so no other firm will take them away from you, you have to have a focused “system” and engage the client in a memorable way.  Since most lawyers are good at the practice of law but fall way short at marketing and client service, by providing this level of attention and service, your prospects and clients would never think of leaving you because they know they are not going to get this experience anywhere else.

Having been in the trenches for almost 30 years, I know first hand what the client wants and how to deliver this type of memorable experience.  And with over 100 world class experts to help you as well, let us work together to help you discover new business opportunities, increase client loyalty, reduce your marketing costs, and increase profits over 30%.

Some of our consulting services and resulting benefits include:

Here are just a few examples of some of the engagements and results brought to clients.

Client Strategies for Law Firms

• For a commercial firm, served as outsourced client officer meeting with key clients to insure open and frank feedback on delivery of services, using the feedback to further raise service levels.
• For a mid size firm, designed and implemented a client development plan consisting of a new organizational structure to maximize personalized delivery of legal services. We involved attorneys and staff to formulate a culture that uses the client as its center on all decisions, bringing higher levels of involvement, trust and value to the client, increasing profits by 36%.
• For a mid size firm helped reactivate past clients, adding 43% annual revenue growth and lowered advertising costs by 58%.
• For a sole practitioner, helped write a Special Report as an effective lead generation piece.
• For a personal injury firm, designed and implemented a referral program soliciting and obtaining referrals from other attorneys.
• For an associate in a commercial law firm, designed a personal marketing program leading to a 35% increase in her book of business.
• For a boutique firm, provided a strategy formulation process enabling the organization to allocate priorities and resources based upon a comprehensive client value added business concept. One of the results was increased focus by helping the Partners concentrate on the organization's strengths and value to its client base resulting in dramatic growth.

Client Remarks

"Cole brings years of legal and practical experience to the table. His insight is engaging and very informative. Polished and powerful."Lee L. Sheppard, Esquire
Maynard, Cooper & Gale, P.C.

"Despite being a state judge, I also maintain a private law practice. Over the past 10 years, Cole had provided unique and dynamic ways to grow my practice. He recently provided me a marketing plan for a new area of interest I want to take my firm. He is a true professional."Honorable C. Catherine Jannerone

"As both in-house and outside counsel, Silver understands how General Counsels think--and what they want."
J. Daniel Hull
HULL MCGUIRE PC

"Cole is engaging and very pleasant to work with. He clearly understands how important marketing is to a lawyer's career success."
Lisa Landy, Esquire, Shareholder  
Ackerman Senterfitt

"Working with Cole is an elevating experience. His insight and client focus result in a stellar product. I recommend working with him."
Catherine Alman MacDonagh, JD, President
Legal Sales and Service Organization

"Cole is a master at the art of eliciting thoughtful and fascinating dialogue to get at the core of an issue."
Arnie Herz, Esquire
http://www.legalsanity.com/

"From Cole's questions and feedback, it's clear he understands what clients want and how they should be treated. His insights and comments reflect an obvious passion for great client service."
Chip R. Bell, President
The Chip Bell Group

“Cole clearly understands the client relationship and the importance of a lawyer becoming the client's trusted advisor.”
Alf Nucifora
Nucifora Consulting Group

"Cole's proactive advice increased our sales closure rates by 35%, enhanced our human resource activities, reduced our overall legal exposure, and provided the leadership we needed to implement our business plan."
George Deehan, CEO
Sunset Financial Resources

"While at Advanta Bank Corp., Cole served as our General Counsel with distinction and a high degree of success. Cole's legal and management skills are highly regarded and he is skilled at providing advice to senior management and staff members on various legal matters in an efficient and business like manner. Cole is a trustworthy and highly regarded General Counsel. I often sought out his counsel on many different issues and found it to be invaluable.
Charles Podowski, CEO
AAA Auto Club Insurance Agency

"Cole is a big-picture guy who is also able to roll up his sleeves and get the job done. He commands high respect, not only for his legal skills, but also for his business acumen and his character. Cole's advice to me personally was also invaluable and his commitment to the highest standards is without question. I know Cole to be a first rate advisor and General Counsel."
Curt Welling, President and CEO
AmeriCares

"The best thing I can say about Cole is that he is a “true business partner”. He is a businessman, lawyer and statesman who knows how to manage and influence people. He is trustworthy, highly skilled and a true leader."
Kenneth Turner, Senior Vice President
Key Bank